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Corporate Finance

Delve into the complex world of Corporate Finance, an integral component of Business Studies. This comprehensive overview provides an insightful analysis of its meaning and significance in business activities. From the essential elements and principles to applicational examples, every aspect of Corporate Finance is scrutinised. Beyond theory, its impact on restructuring practices and its relation with Investment Banking are also evaluated. The article concludes with an exploration of effective management strategies, equipping you with the knowledge to navigate the challenges and implement best practices within the domain of Corporate Finance.

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Delve into the complex world of Corporate Finance, an integral component of Business Studies. This comprehensive overview provides an insightful analysis of its meaning and significance in business activities. From the essential elements and principles to applicational examples, every aspect of Corporate Finance is scrutinised. Beyond theory, its impact on restructuring practices and its relation with Investment Banking are also evaluated. The article concludes with an exploration of effective management strategies, equipping you with the knowledge to navigate the challenges and implement best practices within the domain of Corporate Finance.

Understanding Corporate Finance

Corporate Finance is a term you might have come across in your Business Studies, and it is indeed a vital aspect of business operations. In essence, it refers to the financial activities related to running a corporation. It encompasses various domains making it a vast and complex field. However, with a step-by-step breakdown, it's quite intriguing to follow.

Breaking down the Corporate Finance meaning

Understanding corporate finance begins with decoding its meaning. In the simplest terms, it refers to decisions on investments, financing, and dividend policies a company makes to maximise the value for its shareholders or owners. Every decision made within an organisation has financial implications, and corporate finance aims to manage these effectively for the best possible outcomes.

Corporate finance is the field of finance that deals with how corporations address investment, financing, and dividend payout decisions with an aim to maximize shareholder value.

It includes plans on acquiring and using funds and, importantly, the strategy to compensate investors. There is a lot of Maths and Science involved in making these decisions, but let's not get into that right away. Breaking down the Corporate Finance meaning further, there are two main aspects:

  • Financial Decision Making: This involves deciding where to invest money, what projects to fund, managing daily cash flow, handling risks, and sometimes deciding whether to return money to shareholders.
  • Capital Funding: This involves looking for the best way to fund your activities, such as through equity (issuing shares) or debt (borrowing money).

Key Components in Corporate Finance

Corporate finance has several important components, all of which contribute to its main aim- maximising shareholders' value. Here are the key components:

These components comprise the essential aspects of a company's financial planning and influence both its short-term and long-term strategies.

Investment Decisions These include critical decisions on where to invest the company's funds, such as putting money in new projects or purchasing assets.
Financing Decisions These involve choices on sourcing funds. For instance, it could be from equity (shares), debts (loans), or retained earnings.
Dividend Policy This is about deciding how and when to return money to the shareholders. It's a delicate balancing act as it involves keeping shareholders happy while ensuring sufficient funds for the business.

Role of Corporate Finance in Business Activities

Without finance, a business wouldn't run, hence the critical role of corporate finance in business activities. It navigates through the financial challenges, plans for growth, and ensures sustainable profitability. Here are a few specific roles it plays:

  • Investment Appraisal: Before investing in any project, corporate finance helps to analyse whether the project is worthwhile through techniques like Net Present Value (NPV), Payback, and Internal Rate of Return (IRR).
  • Funding: It decides on the best way to acquire funds for the organisation, be it through equity, debt, or retained earnings.
  • Risk Management: Through methods such as hedging and diversification, corporate finance helps to manage financial risks.
  • Valuation: Corporate finance also assists in valuing assets, projects, or even entire companies. This is important when raising finance, selling a business, or merging with another.

With the formula for NPV: \[ NPV = \sum \frac{{R_t}}{{(1+r)^t}} - C_0 \] where \(R_t\) is the net cash inflow during the period t, r is the rate of return, and \(C_0\) is the capital outlay at the beginning.

Consider a project costing $10,000 with an expected annual return of $2,000 for the next ten years. If the rate of return or discount rate is 5%, you can calculate the NPV and use it to decide whether to invest or not.

Examples and Applications of Corporate Finance

Corporate finance is omnipresent in the business world and offers invaluable insights into how organisations operate financially. With this understanding, let's now look at some real-world examples and applications.

Real-life Corporate Finance examples

Corporate finance is not some etheral concept sitting on the pages of a textbook. Instead, it's a vital tool that organisations utilise every day. Here are a couple of examples showcasing corporate finance in action:

  • Investment decisions made by Apple: In 2005, Apple decided to make a significant investment in developing the iPhone, a risky decision considering the dominance of other mobile companies at that time. Apple's corporate finance team would have used methods like Net Present Value (NPV) and Internal Rate of Return (IRR) to analyse the viability of this project.
  • Facebook's acquisition of WhatsApp: Facebook's 2014 acquisition of WhatsApp for $19 billion required a substantial financial decision. The corporate finance team at Facebook would have evaluated the present and future values of WhatsApp's benefit and liabilities before making the decision to invest such a significant amount.
  • Alibaba's fundraising through Initial Public Offering (IPO): When Alibaba decided to go public in 2014, raising $25 billion, it furnished a perfect example of a corporate finance activity. The decision to raise capital through equity highlights one of the key elements of corporate finance - capital structuring.

How Corporate Finance Influences Business Decisions

Corporate finance plays an integral role in influencing strategic business decisions, both at the operational and strategic levels. Its impacts range from investment appraisals to risk management. Here's how:

  • Investment appraisal: One of the primary concerns for any business is where and how much to invest. Corporate finance tools such as NPV or IRR make this decision easier. For example, a decision to develop a new product line, enter a new market, or invest in R&D is largely influenced by their projected returns calculated using these tools.
  • Risk management: Every business undertaking carries some risk with it. It may be market volatility, credit risk, or operational risk. Effective corporate finance helps a business identify, analyse, and mitigate these risks. For example, the decision to enter a different market involves understanding the potential risk and profit levels.
  • Resource allocation: Efficient resource allocation is key to ensure a business runs smoothly while maximising profits. Corporate finance helps to identify which areas promise the highest return on investment, and thus guiding resource allocation.
  • Mergers and acquisitions: Corporate finance plays a pivotal role when a company decides to merge with, or acquire another business. Analyses like discounted cash flow (DCF) or assessment of synergies influence such decisions.

Corporate Finance in Small Businesses versus Large Corporations

Corporate finance is relevant for businesses of all sizes. However, the approach and components may differ between small businesses and large corporations.

Small businesses, especially start-ups, focus heavily on their cash flow management and raising capital. They are more likely to rely on sources like personal savings, loans from family and friends, crowd funding, or angel investment. Decisions in small businesses often revolve around maintaining liquidity and ensuring sustainability of operations.

On the other hand, in large corporations, corporate finance operates on a more complex level. Capital structuring often involves equity financing (like shares or retained earnings) and debt financing (like bonds or loans). Large corporations also have a formal finance department handling investment decisions, risk management, financial reporting, and more. Moreover, large corporations are often involved in activities such as mergers and acquisitions, which involve intricate corporate finance analysis.

Small Businesses Large Corporations
Focus Cash flow management, raising capital Capital structuring, risk management, MA
Funding Sources Personal savings, loans, crowd funding Equity financing, debt financing
Decision making Focused on liquidity and sustainability Long term strategic planning, Risk-adjusted evaluation of alternatives

Delving into the Fundamentals of Corporate Finance

Embarking on a journey to comprehend corporate finance necessitates becoming familiar with its core principles, understanding the correlation between risk and return, and exploring the impact of financial decisions on corporate value. These elements not only lay the foundation for corporate finance but also serve as guides in the decision-making process within a corporation.

Core Principles and Concepts in Corporate Finance

Corporate finance operates around certain principles and concepts that are fundamental in organising financial resources and planning for a corporation's future. These principles guide financial decision-making and offer a roadmap for navigating financial risks and opportunities.

  • The Investment Principle: This principle is about making investing decisions that will yield the highest return for the lowest possible risk. It underlines the concept of value creation. A firm should only take on projects where the return on investment exceeds the cost of capital.
  • The Financing Principle: Firms must choose a financing mix (debt and equity) that maximises the value of the investments made and matches the financing to the nature of the assets being financed.
  • The Dividend Principle: Profit allocation can also make or break a company. This principle underlines the importance of managing dividends or other return contributions to shareholders. If there are no viable investment opportunities that yield a return more than the cost of capital, then profits should be returned to shareholders.

To optimise the firm's value, these principles should be applied in a risk-averse manner, considering both the return and risk of decisions. For instance, the Net Present Value (NPV) method used in investment decisions takes into account both the return and risk of a project by discounting the expected cash flows against the project's cost.

The Relationship between Risk and Return in Corporate Finance

Risk and return are two fundamental components in corporate finance and there exists a crucial relationship between the two. The basic idea is this- the higher the risk associated with an investment or a financial decision, the higher the expected return, and vice versa.

Two key concepts illustrating this relationship are:

  • Systematic Risk: Also called market risk or un-diversifiable risk, this type of risk stems from factors that affect the entire market. These factors, such as changes in economic policies, inflation rates, etc., cannot be eliminated or protected against through diversification.
  • Unsystematic Risk: Also known as specific risk or idiosyncratic risk, this risk is unique to a particular company or industry. These risks, such as management efficiency, product quality, etc., can be reduced through diversification.

The Capital Asset Pricing Model (CAPM) is used to understand the risk-return trade-off quantitatively. The formula of CAPM is (\(R_i\) represents the expected return on capital, \(R_f\) is the risk-free rate, \(β_i\) is the sensitivity of the expected excess asset returns to the expected excess market returns, and \(R_m\) stands for expected return of the market):

\[ R_i = R_f + ß_i (R_m - R_f). \]

This equation shows that the expected return on an asset or a financial decision is equal to the risk-free rate of return plus the asset's systematic risk level (β) multiplied by the market risk premium.

Impact of Financial Decisions on Corporate Value

Every financial decision taken within an organisation has the potential to impact corporate value. Whether it's an investment decision, a financing decision or a dividend payout decision, all can directly alter a company's value in the market. Ultimately, all these financial decisions should work towards maximising shareholder value, which is the net present value of the expected future cash flows to the shareholders.

For example, good investment decisions, i.e., investing in positive NPV projects, can increase a company's future cash flows and, therefore, its market value. On the other hand, poor investment decisions, such as investing in negative NPV projects, can reduce a company's future cash flows and, consequently, its market value.

Similarly, a company's financing decisions, like how much money to raise through equity or debt, can also directly affect its value. An optimal capital structure that minimises the cost of capital can increase the company's market value. On the contrary, higher costs of capital, through increased interest payments or equity dilution, can decrease the company's market value.

The goal is to balance between risk and return in all financial decisions to ensure value maximisation. Since risk and return are correlated, managers need to find the optimal point where the company's value is maximised while keeping risk at an acceptable level.

Corporate Finance and Restructuring

Business restructuring and corporate finance go hand in hand. The strategic redesigning of a company's operations or financial structure tends to have tremendous financial implications. Therefore, corporate finance, with its focus on optimising shareholder value, plays a fundamental role in steering the course of a business restructuring process.

The Role of Corporate Finance in Business Restructuring

Corporate finance's role in business restructuring is multifaceted, considering the various aspects of corporate finance - from investment decisions and financing decisions to risk management. Decisions about financial resource allocation, capital structure modifications, asset divestiture or acquisitions all fall under the umbrella of corporate finance, making these experts important stakeholders in any restructuring endeavour.

Primarily, corporate finance teams are engaged in liquidity management. This aspect includes maintaining sufficient cash flows to meet the ongoing operational expenses and to service any debt. Since restructuring often arises out of financial distress, managing cash flows and ensuring the company's survival becomes central to the restructuring process.

Secondly, corporate finance experts play a significant role in deciding the financing mix. They analyse the company's current financial structure, assess the capital costs, and figure out a capital structure that minimises the cost of capital while ensuring that the company remains solvent in the short and long-term. This restructuring of the capital structure can involve retiring old debt, issuing new debt or equity, or a combination of these.

Lastly, divestitures or acquisitions are common happenings in business restructuring and corporate finance plays a crucial role in such decisions, often referred to as real assets decisions. The primary goal here is to identify non-core or non-performing assets and deciding whether to sell, spin-off, or liquidate.

For example, a company facing liquidity problems might need to sell off some assets to raise cash. Alternatively, a company facing declining profitability might need to acquire new assets or businesses to diversify its revenue streams. Such crucial decisions often call for involvement from corporate finance professionals.

Change Processes Influenced by Corporate Finance

In business restructuring, several change processes occur, which are significantly influenced by corporate finance. Let's take a closer look at some of these:

  • Operational Changes: When a company requires financial restructuring, operations often need to be adjusted. This could entail scaling back on some operations to cut costs or possibly investing in more lucrative ventures. Corporate finance experts come into play here, by identifying and valuing the cash flows influenced by these operational changes.
  • Creditors Negotiation: if the restructuring involves debt, negotiations with creditors take the stage. With their knowledge about capital structure, corporate finance professionals can advise on what type of debt to engage, the interest rates to accept, and possible assets that can be used as collateral.
  • Determining the Value of the Organisation: Corporate finance professionals are involved in determining the firm's value, which can influence the negotiation process during mergers and acquisitions. Moreover, valuation represents a critical step when the restructuring involves bankruptcy or liquidation.

It is noteworthy to mention that corporate finance also plays a role in facilitating change management. For instance, when executing operational changes, it's essential to keep stakeholders informed about the company's financial standing. Good financial reporting assures stakeholders and can make the process of change smoother.

Restructuring Practices through the Lens of Corporate Finance

Looking through the lens of corporate finance, business restructuring can be perceived as strategic financial decision making designed to maximise shareholder value and ensure corporate survival.

From this perspective, several restructuring practices are influenced by corporate finance principles:

  • Debt Rescheduling or Refinancing: If a company is over-leveraged or facing upcoming debt maturities that it cannot meet, corporate finance principles dictate that you should reschedule the debt over a longer time frame or refinance with debt that has more favourable terms.
  • Asset Sales or Spin-offs: Corporate finance principles suggest disposing of non-core or non-performing assets to generate cash or reduce debt levels. This process involves identifying such assets, finding buyers, and negotiating the sale price. Alternatively, the company could spin off these assets into a separate entity, which could then be sold or run independently.
  • Equity Issuance: If a company is insolvent or approaching insolvency, corporate finance often suggests raising capital by issuing new equity. This can dilute existing shareholders but can also prevent a complete wipeout of equity in a bankruptcy scenario.

It is clear that business restructuring is not a simple process but a strategic manoeuvre involving complex financial decisions, and corporate finance plays a pivotal role in guiding these decisions and driving the restructuring process. It is essential for business leaders and corporate finance professionals alike to understand the financial implications of restructuring and how to maximally create shareholder value during the process.

Corporate Finance vs Investment Banking

Understanding the nuances between corporate finance and investment banking can be foundational if you're considering a career in the financial industry. Both fields are intertwined to some extent but serve different purposes and require distinct skills.

Contrasting Corporate Finance and Investment Banking

Before delving into a detailed comparison of corporate finance versus investment banking, it's essential to get clear on what each term entails.

Corporate Finance concerns itself with the monetary decisions that companies make and the tools and analyses used to make these decisions. It deals with capital structure, management of internal funds, budgeting, and resource allocation.

On the other hand, Investment Banking pertains to financial organisations known as investment banks that help other corporations, governments, and other entities raise financial capital by underwriting or acting as the client's agent in issuing securities. They also assist organisations involved in mergers and acquisitions (M&A).

From the definitions, it's evident that corporate finance largely involves an internal focus dealing with internal financial matters, while investment banking is externally focused, handling situations between corporations or between a corporation and the general market.

Corporate Finance Investment Banking
Internally FocusedExternally Focused
Works off Company's recordsDeals with market-based transactions
Handles internal funds, budgeting and resource allocationAssists companies in raising financial capital

Roles and Responsibilities in Corporate Finance vs Investment Banking

Roles and responsibilities in the two fields differ greatly, beginning with the nature and focus of the tasks.

In Corporate Finance, professionals deal with optimising the firm's financial resources, planning and budgeting, investment decisions, and balancing risk and profitability. Key responsibilities include:

  • Financial Planning and Analysis (FP&A) - Corporate finance professionals scrutinise historical trends and estimate future revenues and expenditures to aid strategy formation.
  • Capital Budgeting - Deciding on which projects the firm should invest in, often using techniques like Net Present Value (NPV) or Internal Rate of Return (IRR). For instance, the NPV can be calculated using the formula: \[ NPV = \sum \frac{R_t}{(1+i)^{t}} - C \] where \( R_t \) is the net cash inflow during the period t, i is the discount rate or return that could be earned in alternative investments, and C is the initial capital investment.
  • Capital Structure - Determining the best manner to finance the firm's operations, either through equity (issuing shares), debt (loans or bonds), or a combination of both.
  • Liquidity Management - Ensuring the firm has enough cash to meet its obligations. Any excess cash may be invested in short-term securities.

In contrast, professionals in Investment Banking often play the role of financial advisors to corporations and governments, assisting in various transactions. Key responsibilities include:

  • Underwriting - Investment bankers represent companies in issuing new securities to the public in the primary market.
  • Mergers and Acquisitions (M&A) Advisory - Investment bankers advise businesses looking to merge with or acquire other companies.
  • Structuring of financial products - This involves creating complex financial products that meet specific client needs.
  • Trading and Sales - This includes selling stocks, bonds and other securities to institutional and retail clients.

Career Paths: Corporate Finance or Investment Banking?

If finance is your career pathway, deciding between corporate finance and investment banking can depend on your interests and strengths.

Careers in Corporate Finance:

Jobs in corporate finance offer a more stable work-life balance compared to investment banking. This field can lead to various roles, including financial analyst, cash management, credit manager, and more. The career path often begins with being a financial analyst and progressing to become the Chief Financial Officer (CFO).

Careers in Investment Banking:

On the other hand, Investment banking tends to be more dynamic with faster-paced work and deals with larger sums of money. It is competitive and often requires long working hours. The primary career path often starts as an analyst or associate, moving up to vice president, director, and eventually to a managing director position.

While corporate finance generally deals with day-to-day financial operations within a company, such as budget maintenance and variance analysis, investment banking focuses on large financial transactions, including mergers, acquisitions and capital raising activities.

Remember, the choice between corporate finance and investment banking isn't about which is better; it's about aligning your personal interests, lifestyle preferences, and career goals with the distinct roles and responsibilities each field offers.

Effective Corporate Finance Management

In the fascinating yet intricate world of Corporate Finance, successful and efficient management is a crucial aspect. It involves taking financially beneficial decisions, optimally managing the firm's resources, handling investments and budgeting, and weighing risks against profitability.

Key Strategies for Corporate Finance Management

To navigate the world of corporate finance effectively and make informed decisions, it is essential to develop and follow key strategic factors. Below are critical strategies imperative for proficient corporate finance management.

Cash Management: An efficient cash management system ensures a company has sufficient cash to meet its short-term obligations. Proactive management of accounts receivable and payable, inventory, and marketable securities aids in cash optimisation.

Capital Budgeting: Investment decisions relating to long-term projects are made through capital budgeting, often utilising tools like Net Present Value (NPV) and Internal Rate of Return (IRR). It is crucial as substantial resources are tied in such decisions, and they can have lasting effects on a company's financial performance. The formula for calculating NPV in LaTeX: \[ NPV = \sum \frac{R_t}{(1+i)^{t}} - C \]

Risk Management: The ability to identify, assess, and manage financial risks is a significant aspect of corporate finance management. Companies need to balance between risk and return, keeping an eye on the market dynamics and maintaining a diverse investment portfolio.

Long-Term Financing: Companies need to develop strategies for raising long-term finances, either through equity (stock issuance) or debt (loans or bonds).

Challenges in Corporate Finance Management

The world of corporate finance is not devoid of challenges. These hurdles can arise due to inconsistencies in internal processes, volatile market conditions, or external factors such as regulations and financial crises.

  • Regulatory Changes: Corporations need to adapt to evolving regulations that can impact financial decision-making and reporting practices.
  • Technological Advancements: The rapid pace of technological innovations requires companies to constantly update and adapt their financial management strategies. This can necessitate significant financial investments and changes in internal processes.
  • Macroeconomic Factors: Economic fluctuations, interest rates changes, or currency volatility can challenge a corporation's financial stability and growth strategies.
  • Capital Allocation: Deciding on the best projects or investments to funnel capital is a complex process and often presents a significant challenge.

Best Practices in Managing Corporate Finance

Adopting best practices in corporate finance management can provide a company with a competitive edge, increase profitability, and enable sustainable growth. Following are some of the best practices in this regard.

Implementing Robust Financial Controls: It is crucial to have strong internal control systems to ensure accurate reporting, adherence to regulations, and prevention of fraud.

Strategic Planning: Corporations that incorporate financial planning and analysis (FP&A) into their strategic decision-making tend to be more successful. This involves the use of predictive analytics, statistical modelling, and scenario analysis to forecast future financial trends.

  • Continuous Improvement: Regularly reviewing and improving financial processes, investing in up-to-date technology, and providing continual learning opportunities for finance teams.
  • Effective Risk Management: Implementing robust risk management practices can help companies identify potential risks and develop strategies to mitigate them.
  • Transparency: Promoting transparency in financial reporting and communication can enhance investor confidence, improve stakeholder relations, and facilitate informed decision-making.

Corporate Finance - Key takeaways

  • Corporate Finance: Pertains to monetary decisions within companies, including the management of internal funds, capital structure, budgeting, and resource allocation.
  • Equity Financing and Debt Financing: These are common methods of securing funds in large corporations. Equity financing includes shares or retained earnings, while debt financing involves bonds or loans.
  • Principles of Corporate Finance: Includes the Investment Principle (maximise return for lowest risk), the Financing Principle (optimise financing mix), and the Dividend Principle (effective management of profit allocation).
  • Risk and Return: Fundamental concepts in corporate finance indicating a positive correlation between the expected return and the associated risk of an investment.
  • Corporate Finance and Restructuring: Corporate finance plays a fundamental role in business restructuring, especially in aspects such as liquidity management, adjusting the financing mix, and making real assets decisions.

Frequently Asked Questions about Corporate Finance

Corporate finance involves the financial activities related to running a corporation. It includes investment decisions, procurement of funds, and balancing risks and profitability. Financial managers focus on maximising shareholder value through long-term and short-term financial planning and the implementation of diverse strategies.

Corporate finance is a sector of finance that deals with funding sources, capital structure of corporations, and the actions that managers take to increase the value of the firm to the shareholders. It also includes tools and analysis utilized to allocate financial resources.

To learn corporate finance, enrol in relevant courses offered by universities or online platforms like Coursera or Khan Academy. Read textbooks such as "Corporate Finance" by Ross, Westerfield, and Jaffe. Familiarise yourself with financial news and analysis. Practice problem-solving using real company data.

No, corporate finance and investment banking are not the same. Corporate finance deals with financial decisions and strategies of a company while investment banking relates to financial services provided to external individuals, corporations or governments to raise capital.

Yes, private equity is a part of corporate finance. It involves direct investment in companies, often to acquire control, improve operations and subsequently sell for a profit.

Test your knowledge with multiple choice flashcards

What is corporate finance and what are its two main aspects?

What are the main components and roles of corporate finance in businesses?

What are some real-world examples of corporate finance in operation?

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What is corporate finance and what are its two main aspects?

Corporate finance refers to decisions on investments, financing, and dividend policies made by a company to maximise the value for its shareholders or owners. Its two main aspects are financial decision making, which includes managing cash flow and risks, and capital funding, which involves obtaining funds through equity or debt.

What are the main components and roles of corporate finance in businesses?

The main components of corporate finance are investment decisions, financing decisions, and dividend policy. Its key roles in businesses include investment appraisal, funding, risk management, and asset or company valuation.

What are some real-world examples of corporate finance in operation?

Some examples of corporate finance in operation include Apple's decision to invest in the iPhone, Facebook's acquisition of WhatsApp, and Alibaba’s fundraising through an Initial Public Offering. These decisions were shaped by corporate finance tools like Net Present Value (NPV), Internal Rate of Return (IRR) and capital structuring.

How does corporate finance differ between small businesses and large corporations?

Small businesses focus on cash flow management and raising capital, often from personal savings or loans. Decisions tend to revolve around maintaining liquidity and operational sustainability. Large corporations, on the other hand, undertake complex capital structuring involving equity and debt financing. They make strategic long-term decisions, manage risks, and engage in activities like mergers and acquisitions.

What are the core principles of corporate finance?

The core principles of corporate finance are the investment principle, which is about making investments that yield the highest return for the lowest risk, the financing principle, which involves choosing a financing mix that maximises the value of investments, and the dividend principle, which stresses the importance of managing dividends or return contributions to shareholders.

What is the relationship between risk and return in corporate finance?

In corporate finance, the higher the risk associated with an investment or financial decision, the higher the expected return, and vice versa. Systematic risk and unsystematic risk illustrate this relationship. The Capital Asset Pricing Model (CAPM) is used to understand the risk-return trade-off quantitatively.

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